Day Two

Tuesday

Creating Embedded Connectivity Devices & Products

08:30

Registration & Refreshments

08:50

Chair's Introduction
  • Peter Elliott, Global Lead, Smart Infrastructure Initiative, PA Consulting

09:00

Determining how Many Devices can be Mobilised and Discussing what this Means for Embedded Opportunities and Challenges
  • Understanding the scope of devices
    Laptops/netbooks/e-readers/game consoles/consumer electronics
  • Determining the interworking relationships between different market segment devices and products
  • Multi-purpose verses single-use devices
  • Assessing the market challenges
  • Gauging opportunities and revenue enhancements from embedded propositions
  • Hugues Severac, Director for Machine to Machine Strategy, Orange Enterprise Line of Business
  • Mohamad Arif Ali, Clinician, MD , CPHIMS Senior Medical Advisor, Process Proxy
  • Stuart Smith, Founder & Director, 3 Sheep Ltd
  • Nigel Chadwick, Director Transport & Telematics, Mobile Data Association
  • Robert S H Istepanian, Professor, Kingston University, London
  • Peter King, Director- Connected Home Devices, Strategy Analytics

09:45

The Growing Market for Connected Objects: Shifting from Vertically Integrated and Closed Solutions to a Layered and Open Approach to Device Communication
  • Hans-Christian Haugli, CEO, Telenor Objects

10:15

Embedded Connectivity in Vertical Markets: Challenges and Business Benefits for Operator and Client
  • Valerie Le Peltier, Enterprise Line of Business, M2M, Orange

10:45

Networking Break

11:30

Building Privacy Concerns into Location and Context Aware Devices and Products
  • Gary Gale, Director of Engineering, Yahoo! Geo Technologies

Enabling Connectivity Based Products

12:00

Building Low Energy Connections between Small Sensor Devices to Revolutionise your Product Offering
  • Understanding the benefits of connecting small sensor devices
  • Examples and use cases
  • Bluetooth low energy - what is it all about?
  • Anders Edlund, Marketing Director, Bluetooth SIG

12:30

Overview: Understanding the Performance Capabilities of Currently Connected Devices and Determining Improvements for the Future
  • Steve Broadhead, Founder & Director, Broadband-Testing and Mobile Test Labs

13:00

Networking Lunch

14:15

Making the most of the Embedded Environment through a Cross Platform Approach to Application and Service Development
  • Tim Haysom, Chief Marketing Officer, OMTP

14:45

Industry Standards vs. Proprietary Technologies in an Embedded Connectivity Environment
  • Creating a device-agnostic marketplace - dream or destiny?
  • Discussing the advantages and disadvantages of standards vs. proprietary
  • ZigBee, WiFi, Bluetooth
  • Testing & certification challenges
  • Introducing pre-certified models and processors to aid the migration to embedded mobile capabilities
  • Building interoperable and standard user interfaces
  • Stefan Halldor Stefansson, Head of Mobility, CSD, Technology Services, Capgemini

15:15

The Future of Connectivity - Which Access Technologies will Prevail and which need to be Included on an Embedded Device?

  • Examining the current state of play
  • 2G/3G/4G/ RF options
  • Examining the chipset level - which platforms are optimal for embedding connectivity?
  • Discussing the challenges of including multiple access technologies in a single device
  • Evaluating the technologies on offer and the market response to these
  • Determining which connectivity method will prevail
  •  

    • Geoffrey Zbinden, Machine-to-Machine Corporate Director, Orange
    • Steve Broadhead, Founder & Director, Broadband-Testing and Mobile Test Labs
    • Anders Edlund, Marketing Director, Bluetooth SIG

    16:00

    Networking Break


     

    16:30

    Case Study: how Connectivity is being Utilised in the Healthcare Industry
    • Maurice Zembra, CEO, Vertical M2M & Medical Data Transfer

    17:00

    The Investor Perspective: Risk Assessment of Embedded Connectivity Propositions
    • Understanding the economics of the market
    • Gauging the projected market future for embedded propositions
    • Assessing the current investment risk and effect of the economic downturn
    • Getting the investment perspective - what do investors need to see from the market?
    • Short-term and long-term market reward perspectives
    • Jouko Ahvenainen, Chairman, Grow VC International

    Conference Close

      

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    ST Ericsson

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    Ericsson

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    Ericsson