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Contact Us
For speaking opportunities:
Liz Stanley
Tel: +44 7017 5835
Email: liz.stanley@informa.com
For sponsorship and exhibition opportunities:
Lee Dendy-Sadler
Tel: +44 (0)20 7017 5823
Email: lee.dendysadler@informa.com
To be added to our mailing list or if you have a press enquiry:
Fiona Higgins
Tel: +44 (0)20 7017 5289
Email: fiona.higgins@informa.com
Liz Stanley
Tel: +44 7017 5835
Email: liz.stanley@informa.com
For sponsorship and exhibition opportunities:
Lee Dendy-Sadler
Tel: +44 (0)20 7017 5823
Email: lee.dendysadler@informa.com
To be added to our mailing list or if you have a press enquiry:
Fiona Higgins
Tel: +44 (0)20 7017 5289
Email: fiona.higgins@informa.com
Day Two
Tuesday
Creating Embedded Connectivity Devices & Products
08:30
Registration & Refreshments
08:50
Chair's Introduction
- Peter Elliott, Global Lead, Smart Infrastructure Initiative, PA Consulting
09:00
Determining how Many Devices can be Mobilised and Discussing what this Means for Embedded Opportunities and Challenges
- Understanding the scope of devices
Laptops/netbooks/e-readers/game consoles/consumer electronics - Determining the interworking relationships between different market segment devices and products
- Multi-purpose verses single-use devices
- Assessing the market challenges
- Gauging opportunities and revenue enhancements from embedded propositions
- Hugues Severac, Director for Machine to Machine Strategy, Orange Enterprise Line of Business
- Mohamad Arif Ali, Clinician, MD , CPHIMS Senior Medical Advisor, Process Proxy
- Stuart Smith, Founder & Director, 3 Sheep Ltd
- Nigel Chadwick, Director Transport & Telematics, Mobile Data Association
- Robert S H Istepanian, Professor, Kingston University, London
- Peter King, Director- Connected Home Devices, Strategy Analytics
09:45
The Growing Market for Connected Objects: Shifting from Vertically Integrated and Closed Solutions to a Layered and Open Approach to Device Communication
- Hans-Christian Haugli, CEO, Telenor Objects
10:15
Embedded Connectivity in Vertical Markets: Challenges and Business Benefits for Operator and Client
- Valerie Le Peltier, Enterprise Line of Business, M2M, Orange
10:45
Networking Break
11:30
Building Privacy Concerns into Location and Context Aware Devices and Products
- Gary Gale, Director of Engineering, Yahoo! Geo Technologies
Enabling Connectivity Based Products
12:00
Building Low Energy Connections between Small Sensor Devices to Revolutionise your Product Offering
- Understanding the benefits of connecting small sensor devices
- Examples and use cases
- Bluetooth low energy - what is it all about?
- Anders Edlund, Marketing Director, Bluetooth SIG
12:30
Overview: Understanding the Performance Capabilities of Currently Connected Devices and Determining Improvements for the Future
- Steve Broadhead, Founder & Director, Broadband-Testing and Mobile Test Labs
13:00
Networking Lunch
14:15
Making the most of the Embedded Environment through a Cross Platform Approach to Application and Service Development
- Tim Haysom, Chief Marketing Officer, OMTP
14:45
Industry Standards vs. Proprietary Technologies in an Embedded Connectivity Environment
- Creating a device-agnostic marketplace - dream or destiny?
- Discussing the advantages and disadvantages of standards vs. proprietary
- ZigBee, WiFi, Bluetooth
- Testing & certification challenges
- Introducing pre-certified models and processors to aid the migration to embedded mobile capabilities
- Building interoperable and standard user interfaces
- Stefan Halldor Stefansson, Head of Mobility, CSD, Technology Services, Capgemini
15:15
The Future of Connectivity - Which Access Technologies will Prevail and which need to be Included on an Embedded Device?
- Geoffrey Zbinden, Machine-to-Machine Corporate Director, Orange
- Steve Broadhead, Founder & Director, Broadband-Testing and Mobile Test Labs
- Anders Edlund, Marketing Director, Bluetooth SIG
16:00
Networking Break
16:30
Case Study: how Connectivity is being Utilised in the Healthcare Industry
- Maurice Zembra, CEO, Vertical M2M & Medical Data Transfer
17:00
The Investor Perspective: Risk Assessment of Embedded Connectivity Propositions
- Understanding the economics of the market
- Gauging the projected market future for embedded propositions
- Assessing the current investment risk and effect of the economic downturn
- Getting the investment perspective - what do investors need to see from the market?
- Short-term and long-term market reward perspectives
- Jouko Ahvenainen, Chairman, Grow VC International
Conference Close








