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Pre-Conference Workshop
Developing profitable business models for embedded connectivity – operator and device manufacturer strategy
Monday 20th September 2010
Developing profitable business models for embedded connectivity – operator and device manufacturer strategy
Led by: John Strand, Managing Director, Strand Consult, UK
John Strand has a background in Sales and Marketing in the IT and Publishing Sector and from1989 has been consulting on strategies, sales and marketing, ending as a partner at a consultancy. Strand Consult has helped mobile operators, mobile services providers, terminal producers and media companies all over the world focus on their business strategies and
maximizing return on their investments
0900 REGISTRATION & REFRESHMENTS
1000 WELCOME
1010 INTRODUCTORY SESSION
• What is the embedded value chain like and how will it evolve?
• What roles will the various players get in the future:
• Operator perspective
• Device manufacturers perspective
• Value added service providers perspective
1140 BREAK
WHAT DRIVES THE MARKET AND WHY? WELCOME TO THE CHICKEN AND THE EGG
• Distribution channels today, tomorrow and next year.
• The classical channels
• The new channels
• The channels that could help transform the market
• Update on current standards initiatives
1340 LUNCH ESTABLISHING FOUR MAIN BUSINESS MODELS
• Operator centralized
• Financial centralized
• Media centralized
• User centralized
REGULATING THE MARKET
• Government regulation vs Self-regulation
• Experiences from the VAS market
• Cases: How wrong can it get
1540 CLOSE AND NETWORKING








