Embedding Connectivity into New Devices and Products

Monday 25th January 2010

• Do you want to understand how connectivity is going to benefit your future business?
  
• Want to know how connectivity can give your product the differentiating factor?


• Need to know how to embed connectivity and overcome key challenges?

As electronic devices and products become more sophisticated, and the public becomes more tech savvy - increasingly demanding connectivity for their devices ‘on the go’ and ‘in the home’- the need to understand how to embedded these capabilities into your current and future products is an integral part of your future business plan.

Convenience, cost-cutting, remote monitoring and the opportunity to provide enhanced and improved services are another side to embedded connectivity; offering your business the chance to stay ahead of the competition in this evolving environment.

This workshop will enable you to gain an end-to-end understanding of the benefits of connectivity and how to go about effectively incorporating mobility capabilities into your future products, devices and services.

Key areas to be covered include: Examining what we mean by connectivity, understanding the business benefits, an overview of the ecosystem, developing your embedded connectivity offering, costs, routes to market, business case examples, key challenges, marketing to the end user, launching your embedded connectivity proposition.

Who is this workshop for?

Companies which are interested in understanding how to build an effective product offering incorporating wireless technologies and connectivity and are not traditionally associated with the telecommunications industry, including:

Consumer electronics, laptop/netbook/notebook manufacturers, utility providers, healthcare, maritime, automotive, consumer goods, retailers, industrial equipment providers.

This workshop will span six hours of presentations and discussions, intended to bring attendees up to speed on the available technologies, strategies, challenges and opportunities.

Led by: Robin Duke-Woolley, Founder and CEO, Beecham Research Ltd.

Develop Your Company’s Potential and Long-Term Profitability

Schedule:

09:00 Registration
09:30 Morning Session
12:30 Lunch
13:30 Afternoon Session
16:30 End of Workshop