Pre-Conference Workshop

Developing profitable business models for embedded connectivity – operator and device manufacturer strategy

Monday 20th September 2010

Developing profitable business models for embedded connectivity – operator and device manufacturer strategy

Led by: John Strand, Managing Director, Strand Consult, UK

John Strand has a background in Sales and Marketing in the IT and Publishing Sector and from1989 has been consulting on strategies, sales and marketing, ending as a partner at a consultancy. Strand Consult has helped mobile operators, mobile services providers, terminal producers and media companies all over the world focus on their business strategies and
maximizing return on their investments

0900 REGISTRATION & REFRESHMENTS

1000 WELCOME

1010 INTRODUCTORY SESSION

• What is the embedded value chain like and how will it evolve?

• What roles will the various players get in the future:

• Operator perspective
• Device manufacturers perspective
• Value added service providers perspective

1140 BREAK

WHAT DRIVES THE MARKET AND WHY? WELCOME TO THE CHICKEN AND THE EGG

• Distribution channels today, tomorrow and next year.
• The classical channels
• The new channels
• The channels that could help transform the market
• Update on current standards initiatives

1340 LUNCH ESTABLISHING FOUR MAIN BUSINESS MODELS
• Operator centralized
• Financial centralized
• Media centralized
• User centralized

REGULATING THE MARKET

• Government regulation vs Self-regulation
• Experiences from the VAS market
• Cases: How wrong can it get

1540 CLOSE AND NETWORKING

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