Ana Tavares Lattibeaudiere is the Head of Embedded Mobile in the GSMA, reporting directly to the CSO/CTO. Ana has responsibility for identifying opportunities for collective action in the mobile industry space and for shaping and leading the strategic initiatives that will deliver them. Currently she is leading the GSMA efforts on Embedded Mobile, covering the different adjacent ecosystems like Healthcare, Automotive, Utilities and Consumer Electronics. In the past with the GSMA she has led strategic initiatives in Mobile Internet, Messaging and Converged Communications areas.

Before joining the GSMA she held different strategy consultancy positions at BCG, Deloitte Consulting and Accenture. The very beginning of her career was in Private Banking at Merrill Lynch in the area of investments on emerging technologies.

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