Gus Desbarats
FCSD, FRSA, mIDSA,MDesRCA
Founder
The Alloy

Gus has directed award-winning, commercially successful, innovation, continuously, for the last 25 years for some of the world’s top brands: BT, HP, Intel and Toshiba among many others. He designed his first computer in 1984 and his first mobile phone in 1990. The core theme across all his work is helping organisations do a better job connecting technological innovation with normal people, in all their rich wonderful diversity.

Gus is a Royal-College-of-Art-trained Industrial-Designer, with degrees in mechanical and systems engineering. The experience led design culture of TheAlloy reflects his balanced multi-disciplinary approach to product design, interaction design and design strategy.

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