Sándor Borbás
Senior Expert at Business Strategy and Marketing
Magyar Telekom

Sandor collected his Telco experience at Westel, T-Mobile and Magyar Telekom in Business Development / Project Manager / Product Manager positions taking part in the rebranding and integrations on the way to successfully and effectively turn from a traditional Telco infrastructure provider into a strategic ICT service partner.

His major tasks were mainly optimising corporate tariff plans and e2e business processes from offer giving to billing. After the complete integration into Magyar Telekom, he was appointed to the Business Strategy and Corporate Marketing directorate, being responsible for strategic supplier relationships and most activities on the Corporate Marketing Roadmap, (Campaigns, Integrated Fix-Mobil Offers, Incentives and Trainings etc.) and also responsible for the mobile device inventory and the device and handset procurement of T-Systems.

A few of his Major Achievement were for example the project lead of “Matrix Platform” that is the Flexible tariff plan generating and CRM system of Magyar Telekom since then and the successful introduction of the iPhone family to the Corporate Market.

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